Opart

Opart — optic gallery in Rostov-on-Don.

The concept of the Opart brand is not just an optics salon, but an art gallery in which frames are presented as artworks and interspersed with paintings, photography and sculpture.

Interior also emphasizes this concept. The space divided into different halls shows an exhibition atmosphere.

Colors and surfaces flowing smoothly from one hall to another set the direction of movement and allow guests to well orient themselves in the exposition.

The optic store is located in a building that is more than a hundred years old, so we tried to approach the existing architecture and finishes as carefully as possible, although not much remains of it. So even small details were very important for us

Whole exposition seems to be placed inside an old untouched room: we tried to preserve pieces of broken stucco, wooden beams on the ceilings and brickwork.

In the optics store interior, we play with different perceptions of the world through different lenses — there are clear mirrors and blurred gradient surfaces, tinted glasses and mirrors installed at an angle that completely change the view of space.

In addition to the exposition in optics store, there are optometry rooms and a workshop — bright and maximally clean, sterile rooms, which at the same time obey the general concept of space and visually connect with the main halls.